The main criteria for using these “farms” is that the articles submitted to them are produced cheaply and in large quantities, and have been written solely to attract search engines. Hence it is stuffed with keywords, phrases and links. They provided very little value to the reader and were considered a black hat SEO tactic.
As a result, Google has changed its approach and modified its algorithm to favor high-quality, fresh, and unique content that attracts lots of natural and relevant links. This means that backlinks were there for the purely informational value which is of course much better and more honest to users than links just to pay for the site value which may not be authentic. For copywriters, or anyone who cares about their words, this has resulted in a lucrative and favorable opportunity.
SEO is now focusing on user experience value. There is no place for cheap gimmicks and shoddy copies. In the bad old days of sweatshop writing (as it was sometimes called), short, poor-quality articles were often shrugged with complete disregard because the underlying principle of the practice was volume. Freelance writers were paid a pittance to basically wrap a few words around keyword phrases.
The great thing about Google updates, first Panda and now Penguin, is that they are designed to favor websites that actively strive to provide a higher quality experience for their users. that means unique, Well-written and engaging content that stands out in some way.
Copywriters can now earn a fair fee for a well-researched, professional job. Many companies require updates on their websites, ads, and blog page. There is often no time to do this at home, so many return to outsourcing to independent specialists. What the updates did was set a fair price for professional writers to charge for their skills, something that was previously more difficult. If you are a company influenced by Panda or Penguin, the way back to the tops of higher ratings is earned through optimal design, and giving your customers something in return for their habit. Panda’s update targeted websites that were thought to be more sales-focused, so blogs and social media are great ways to reverse that trend and reallocate through the Google medium.
Some might see these practices as a constant bowing and bending of what Google has become. There are elements of truth in this, but in many ways it was writing content to appeal to search engines that led to the changes in the first place. Now, maybe it’s better to focus less on search engines and more on consumers and giving value to them. This way, links will arise naturally, social media channels will thrive, and relying solely on Google’s ever-changing algorithms will become a thing of the past.